Grażyna Gierszewska [email protected] [Strategic management for engineers] Zarządzanie strategiczne dla inżynierów, , Polskie Wydawnictwo . Analiza strategiczna przedsiębiorstwa by Grazyna Gierszewska, analizy strategicznej najczęściej stosowane w zarządzaniu strategicznym na zachodzie. Pages, Publication size in sheets, Book, Gierszewska Grażyna (eds. ): Wyzwania dla zarządzania przedsiębiorstwami, , Wydział Zarządzania.
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Kinds and way of formulating strategic goals. Strong and weak information signals.
Analiza strategiczna przedsiębiorstwa
Process of strategic planning. Kinds and features of information. Showing possibilities of applying methods of strategic analysis in practice.
Preparing students for an independent execution of projects in the field of strategic analysis. Definition and features of strategic management. Having accomplished the course a student will have been able to put into practice the methods of strategic analysis presented during classes – making project. Idea and elements of BS. Procedure and organization of strategic control. Getting information for strategy formulation and implementation.
Having accomplished the course a student will have been able to put into practice the methods of strategic gierszewdka presented during classes. Having accomplished the course a student will have been able zarzdzsnie choose the proper methods of diagnosing macro environment, micro environment and company’s potential.
Definition, elements and rules of building a firm? Methods of evaluation of a company? Traditional management and strategic management.
Having accomplished the course a student will have remembered and will have been able to present the methodology of strategy formulating. Critical success factors analysis. Creating and features of management information system. Case – a map of strategic group.
Determinants of successful strategy implementation 7S, Chandler? Having accomplished the course a student will have remembered and will have been able to present the methodology of strategy implementing – written exam. Steps in the process of strategic management.
Gierszewsoa often made in strategic planning. Formulating and implementing of balanced scorecard.
Formulation of strategic alternatives. Basic methods of getting information. Potential of an organization? Advantages and disadvantages of this method. SWOT analysis simple, with points, strategic. Functions and kinds of the control. Case – SWOT analysis with points.
Definition, features and levels of the firm? Different kinds of strategy building? Having accomplished the course a zarzezanie will have remembered and will have been able to present the methodology of strategy formulating – written exam. Access to literature with the help of e-books and e-journals services. Differences between traditional and modern strategic planning. Having accomplished the course a student will have been able to formulate strategic recommendations for a company on the basis of strategic analysis results – making project.
Having giedszewska the course a student will have been able to choose the proper methods of diagnosing macro environment, micro environment and company’s potential – written exam. Criteria of choosing the best strategic alternative. Case – SAP method.
Role of information in management. Essence and tactics of strategy implementation. Strategic management as science and practice. Kinds of SWOT analysis. Transferring knowledge connected with the definition and the implementation of company’s strategy. Methods zarzdzaniw analyzing microenvironment an estimation of a sector value, a map of strategic groups. Definition and features sstrategiczne strategic business unit. Strategies of surviving and withdrawal. Differences between controlling and control.
Models of strategic management: Advantages and disadvantages of scenarios building. Having accomplished the course a student will have been able to explain the chosen methods of strategic analysis – written exam.