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These cookies may be set through our site by our advertising partners. The sensors are connected to two adaptors, which enable us to record and monitor the cerebral lumda.
These cookies do not store any personally identifiable information. The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October.
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The study is a comparative research consisting of two tests: Enable All Save Changes. If you do not allow these cookies, you will experience less targeted advertising. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
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As I was telling you in the previous article, Buyerbrain is preparing for the first commercial neuromarketing research in Romania, using such techniques as EEG, GSK and eye-tracking glasses. EEG is a technology initially designed for the diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons.
It is frequently used as a zero device that measures low intensity currents and voltages micro-ammeters, micro-voltmeters or micro-coulomb charges the quantometer. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or apicopa in forms.
The Galvanic Skin Response GSR is a psychological testing technique that consists of measuring the electric conductibility of the skin, in order to determine how aware the consumer is of a certain commercial. It allows the user to interact naturally with mobile devices like I-Pads, I-Phones etc.
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The study is based on a comparative approach combining classical research methods such as the questionnaire and neuroimaging ones. These cookies are necessary for the website to function and cannot be switched off in our systems. The research tool is a pair of plastic glasses that have two small video cameras attached to the lens: Please enable Strictly Necessary Cookies first so that we can save your preferences! These elements can be inferred from the analysis of the neuronal reaction towards a certain product.
In neuromarketing research, it is used to identify the elements that appeal to the consumer or those that cause their dislike. The second one will take place on the 18 and 19th of October, in a laboratory belonging to the Doctoral School of Marketing at the Academy of Economic Studies in Bucharest.
The signal from both video cameras is then sent to a computer, where the recordings are overlapped and, with the help of a special software, the results are decoded and analyzed.
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You can adjust all of your cookie settings by navigating the tabs on the left hand side. It is the first technology used to analyze consumer behavior through visual perceptions in the real or virtual world. We are glad to announce you the first client open to the most advanced techniques of marketing research: Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.